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Burger King Burger King, also known as BK, is a fast-food chain that was founded in 1953 in Jacksonville, Florida. The company quickly grew and became one of the most popular fast-food chains in the world, known for its iconic Whopper sandwich. In the 1980s, BK introduced a new marketing campaign called "Have it your way," which encouraged customers to customize their orders to their liking. This slogan became synonymous with the brand and helped to establish BK as a leader in the fast-food industry.